redlocke

The launch campaign for Food Network's newest competition series. Contestants battle against the clock in three waves to prepare a three course meal. We captured the heightened moments of this single elimination story with hi-con live action and color keyed essential elements.
Role: Concept and Art Direction.

Show packaging for the legendary snowboard filmmakers' flagship television show. A mixture of footage taken from decades of documenting the sport, combined with youth and punk inspired illustrations and collage.
Role: Concept, Art Direction, Design and Animation.

Promo of special Friday night show line-up. Streaking head lights frame billboards with top FN talent.
Role: Animation

Promo for the best of Diners, Drive-Ins and Dives. The spot sparks DDD nostalgia with a walk down a diner-style memory lane.
Role: Concept, Art Direction, Design and Animation.

A promo for the unstoppable Shaun White and his copious "White Collection." Inspired by 60's freewheeling and creativity we created canvas of fluid psychadelic forms and colors interwoven with outrageous riding footage.
Role: Art Direction, Design and Animation.

Launch spots introducing new talent Claire Robinson. A series of simple arrangements of Five give viewers insight into this cook's culinary POV.
Role: Concept, Art Direction, Design and Animation.

Toolkit for a stunt week of chocolate programming. My first foray into RealFlow was a humbling success.
Role: Concept, Art Direction, Design and Animation.

The launch for Alton Brown's special 4 part Caribbean culinary odysey. We created a virtual mind map of Alton's first person experience with notations and hand drawings.
Role: Concept, Art Direction, Design and Animation.

Launch and image spots for one of the network's biggest tentpole events. The viewer get's behind-the-scenes for the preparation of "the Next Food Network Star."
Role: Animation.

Every morning and night Food Network signs on and off with a little something to wake viewers up for the day and put them to bed with sweet nothings in their eyes and ears.
Role: Concept, Art Direction, Design and Animation.

Packaging for the network's only in-depth, behind-the-scenes expose on all the top shows and talent. We employed a refined composition of production equipment with an elegant type treatment to brand the show as a must see for the inside scoop on Food Network.
Role: Concept, Art Direction, Design and Animation.

Packaging for Bobby Flay's top-rated show. We blended type with food to create a fresh presentation of outdoor grilling.
Role: Concept, Art Direction, Design and Animation.

IDs and flexi bumpers for the landmark show. We explored unique culinary textures, incorporating the show's brand mark into the Food Network kitchens.
Role: Concept, Art Direction, Design and Animation.

Launch for Sandra's new cost-conscious series. We added a personal touch to the spots, using hand-drawn illustrations to communicate the simple principals of money-saving meals.
Role: Concept, Art Direction, Design and Animation.

Image spot for Burton, heralding the sport's most creative influencers. We invoked the allegory of "necessity is the mother of invention" to create an original promo for the world's number one snowboard brand.
Role: Concept, Art Direction, Design and Animation.

A special spot for the celebration of 10 years of Alton Brown on Food Network. Fireworks, math, and even a Good Eats cake. What more do you want?
Role: Concept, Art Direction, Design and Animation.